---
title: "Charlotte Mama: About Karla"
description: Learn about Charlotte Mama, your trusted resource for family-friendly activities and events in Charlotte. Discover how we connect local families with fun adventures in the area
---
[.png?width=150&height=90&name=CM%20Trans%20(300%20x%20400%20px).png "CM Trans (300 x 400 px)")](https://charlottemama.com/?hsLang=en)
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# About Charlotte Mama
## Meet Charlotte Mama: Karla Hsu
### Inspiring Families to Explore and Enjoy the Queen City
Welcome to Charlotte Mama, my very own passion project filled with unique and engaging activities in Charlotte that your family will enjoy! Explore my site and plan your family's next adventure in North Carolina!
I was born in El Salvador and grew up in Chapel Hill, North Carolina. After school, I landed a job on a pediatric oncology unit at the University of North Carolina Children’s Hospital. It was the honor of my life to help families going through a difficult cancer diagnosis and I will cherish my time there forever. It was at UNC where I met my husband, Johann. After getting married, we briefly spent time at the University of Mississippi before finally settling down in Charlottesville. We enjoyed getting to know Virginia's picturesque countryside and feel extremely grateful for our time there as a family.
In 2022, following the unfortunate loss of a family member, we felt called back home to North Carolina to be close to family. Charlotte provided a great opportunity for Johann in his career, and we are fortunate to still be able to visit family in the Triangle on weekends. We have grown to love Charlotte and are excited for it to become our forever home.
As a mother to three children - our son at Virginia Tech and our two daughters, I understand the difficulties of being a mom in a new location. Feeling the strong urge to make Charlotte feel like home as soon as possible, I made it a mission to explore every corner of the city. In my free time, I started my social media page, Charlotte Mama, originally to document our adventures. Over time, it has transformed into a resource helping fellow parents feel encouraged to explore activities in Charlotte and beyond.
My hope is that you feel inspired to get out a create new memories with your family.
xoxo,
Karla
###### In the News: CLT Today Show
## Check out Karla on CLT Today Show
The kids have only been out of school for a short time. And you may already be running out of things to do with them. We’ve got just the person to help with this.
Today on the show we were joined by Karla Hsu...a.k.a. Charlotte Mama on Instagram
*"Summer doesn’t have to be expensive to be magical,"* says Karla Hsu, local mom and creator of the popular Instagram account @CharlotteMama. *"There are so many fun, free or low-cost ways to keep your kids engaged and happy all season long."*
[Check Out Karla on the CLT Today Show](https://www.wcnc.com/article/entertainment/television/charlotte-today/budget-friendly-things-to-do-with-kids-this-summer/275-8ff2a27e-9fb5-4d0b-8364-c4fff344e200)
###### In the News
## Check out Karla on EVRYBDY in CLT with EVRYBDY Studios
Karla, the creator behind Charlotte Mama, joins Evrybdy Studios to share her journey from starting as a local mom to becoming a creator-influencer. In this interview, she talks about how she launched her platform, grew her community, and what inspires her to create content that connects Charlotte families.
Subscribe To CLT Mama on YouTube
###### In the News: WBTV Charlotte
## Cover Story: Finding the balance amid 'intense parenting'
Karla, the creator behind Charlotte Mama, joins Latisha Lance and WBTV on finding the balance amidst Intensive Parenting.
[Check out Karla on WBTV News](https://www.wbtv.com/video/2024/11/19/cover-story-finding-balance-amid-intense-parenting/)
## **Work with me**
When national brands come to Charlotte looking for creators, they routinely choose Karla Hsu. She brings deep local roots and a trusted voice to every partnership — from global campaigns to community-first launches.
**National brands** Disney Parks · Frigidaire · Meta · U.S. State Department
**Charlotte brands** Charlotte Hornets · Charlotte Sports Foundation · Blumenthal Arts · SouthPark Mall
**Exclusive first-look partners** Some local brands have chosen Charlotte Mama as their exclusive partner for new launches and announcements, including Kiddie Cade and Interior Objects.
Supporting local Charlotte businesses is something I'm genuinely passionate about, and I try to work with local brands as much as possible. That said, partnerships are evaluated on a case-by-case basis to make sure it's the right fit for both sides. Reach out and let's start the conversation.
[Learn More about Karla](https://charlottemama.com/about)
## Charlotte Mama Brand Partnerships
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- [ABOUT](https://charlottemama.com/about)
- [BLOG](https://charlottemama.com/en-us/blog)
- [CONTACT](https://charlottemama.com/contact)
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